{"id":256,"date":"2022-05-13T09:32:45","date_gmt":"2022-05-13T09:32:45","guid":{"rendered":"https:\/\/yjoyclub.com\/?p=256"},"modified":"2023-06-08T21:35:28","modified_gmt":"2023-06-08T21:35:28","slug":"buyer-personas-in-b2b-all-you-need-to-know-free-template","status":"publish","type":"post","link":"https:\/\/yjoyclub.com\/index.php\/2022\/05\/13\/buyer-personas-in-b2b-all-you-need-to-know-free-template\/","title":{"rendered":"Buyer Personas in B2B: All You Need to Know (+Free Template)"},"content":{"rendered":"<p><img width=\"1390\" height=\"680\" src=\"https:\/\/yjoyclub.com\/wp-content\/uploads\/2022\/05\/buyerpersona.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"max-width: 100%; height: auto; margin-bottom: 10px;\" srcset=\"https:\/\/yjoyclub.com\/wp-content\/uploads\/2022\/05\/buyerpersona.png 1390w, https:\/\/www.echobot.com\/sales-blog\/wp-content\/uploads\/buyerpersona-300x147.png 300w, https:\/\/www.echobot.com\/sales-blog\/wp-content\/uploads\/buyerpersona-1024x501.png 1024w, https:\/\/www.echobot.com\/sales-blog\/wp-content\/uploads\/buyerpersona-768x376.png 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/><\/p>\n<p>    Creating a robust and detailed buyer persona for your B2B business is a critical activity you must undertake if you haven&#8217;t already. Selling in a B2B setting is tricky since the target company\u2019s decision-makers, meaning your potential customers, are weighing your product or service against your competitors on their own terms. Yes, your product might [&#8230;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a robust and detailed buyer persona for your B2B business is a critical activity you must undertake ...<\/p>","protected":false},"author":1,"featured_media":258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/posts\/256"}],"collection":[{"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/comments?post=256"}],"version-history":[{"count":2,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/posts\/256\/revisions"}],"predecessor-version":[{"id":259,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/posts\/256\/revisions\/259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/media\/258"}],"wp:attachment":[{"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/media?parent=256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/categories?post=256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yjoyclub.com\/index.php\/wp-json\/wp\/v2\/tags?post=256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}